Miami, FL – The pain and anxiety of an expensive wedding reception is now a thing of the past with the U.S. launch of Divine Disposables, the nation’s first comprehensive online resource and unique one-stop-shop for disposable wedding place settings.
After more than three years of extensive research and development, founder Janyce Granoff, together with her husband Robert, announces the nationwide launch of the ultimate online destination for the wedding reception industry - www.divinedisposables.com. Developed to eliminate the fear of having to spend thousands of dollars on a wedding reception, Divine Disposables provides a new and alternative solution for brides-to-be, moms and wedding planners alike who are now offered an innovative yet affordable option for creating a memorable dining experience, without losing the elegance, style and high-end presentation that guests, families and close ones expect on the big day.
Divine Disposables introduces a complete range of unique and beautifully designed disposable products of the highest quality, for those who have a slightly smaller budget but still wish to make their wedding reception an extravagant occasion. From stylish disposable plates, cutlery, glassware and napkins through to nut cups, butter dishes, table covers and even centerpieces, Divine Disposables has the most extensive collection of wedding reception supplies and wedding place settings, at an affordable price, to accommodate an event of any size.
“An extravaganza does not have to be expensive. It’s all in the detail,” says founder and CEO Janyce Granoff. “All you need is a little creativity and imagination to turn your ordinary place setting into one that will be remembered by your guests. I saw a huge gap in the market for something so simple and obvious. Divine Disposables has been created for not only those on a budget, but to also help inspire people — to ignite and unlock the originality, vision and resourcefulness every bride and mom has inside of them.”
Divine Disposables offers ideas for 24 different styles of place setting to choose from. Popular themed presentations include “Fairy Rose,” “Chiaroscuro,” and “Legends Roses,” a style inspired by Oprah Winfrey’s “Legends Ball.” Kits are also available in each style for up to 70 people with prices ranging from $2 per place setting to $14 per place setting with orders taken online or by telephone. Individual products can also be purchased a la carte from the website for next day delivery in the U.S. if necessary. Orders are also shipped internationally and with no minimum order restrictions. Janyce’s Divine Disposables website even goes a step further by providing a free eight-chapter online Wedding Reception Workbook for brides. The workbook serves as a guide with written advise from Janyce herself on how to make your own dreams come true.
Janyce has more than 25 years experience in the food service industry and has operated brick and mortar warehouse format locations in Miami before turning to the Internet to develop her own e-commerce enterprise with her husband. During the initial months, Janyce tested the market to see if there was a real demand for disposable products. After mastering the Internet and building an overwhelming customer base of 4,000, the husband and wife partnership decided to exploit their business even further. They now ship millions of dollars in product per year to their customers throughout the U.S., and service customers internationally in countries such as France, Great Britain, Spain and Canada.
With an average of 2.8 million brides getting married each year and the average wedding costing around $35,000, Divine Disposables has come as a breath of fresh air to families in the lower socio-economic strata. Furthermore, the online wedding market is worth an estimated $7.9 billion dollars and the market value for items directly associated with weddings off-line could reach $58.5 billion this year. Through the power of Internet marketing, Janyce has successfully tapped into the lucrative food service disposable industry, currently worth an estimated $11.7 billion dollars on its own.
Janyce has also written a book entitled “Wedding Place Settings With Divine Disposables.” While acting as a guide and featuring a series of ideas and direction for creating ones own spectacular wedding reception, the visually appealing book consists of photography showing each presentation idea, while topics of discussion vary from “Table Art” and “the decorations you include in your design,” to the definition of an “Amuse” – “any unexpected detail or accessory, thoughtfully planned to pamper, amaze and entertain.”
“My job is to assuage anxiety about using disposables for wedding receptions and other celebrations,” says Janyce. “I have personally spoken to thousands of customers in this target market, and have learned what Caterers and Brides want and need. I know their fears, financial limitations, and peculiarities of culture or venue. I am in tune with their concerns, solutions and the products they need to make their dreams come true.”
The Divine Disposables online catalogue of products and themed kits are also ideal for other events, family or seasonal celebrations such as Bah Mitzvahs, Thanksgiving, Christmas and other secular receptions. Orders can be made online by visiting www.divinedisposables.com or by calling 305.443.0112.